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Best for: Semi-Permanent Mermaid Hair
I've been in love with the idea of pink hair since I saw Rachel McAdams' colorful streaks back in 2007. Now, everyone from Katy Perry to January Jones has tried out colorful, Rainbow Brite-esque hair -- but I still can't bring myself to commit to A) permanent pink color or B) the cost it would take to get it in the salon. That's where this kit comes in.
The process is easy enough: Put on the gloves (included), then use your fingers to work the color through your hair. Let dry and brush through. After a few washes, the color fades away. And ladies with dark hair take note: You don't need to bleach or lighten your hair to see results.
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Best for: Eradicating Gray Hair
Gray hair is notoriously hard to dye -- that's why this kit comes with a pre-treatment that smoothes hair and helps the color saturate each strand. And the formula contains the brand's trademark ColorSeal conditioner, which helps diminish other signs of hair aging (coarseness, dullness and frizziness).
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Best for: Women Who Have Been Burned By At-Home Color in the Past
The foam-y, easy-to-apply formula saturates hair with a dose of rich color, without dripping all over the place. The end result is shiny, vibrant color that isn't streaky or patchy.
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Best for: Women Who Can't Choose a Color
Should you go lighter? Or maybe add a hint of red? Madison Reed's interactive tool helps you choose your ideal hair color based on your hair type, current color and skin tone. The ammonia-free formula also contains conditioning and repairing argan oil and keratin, along with scalp-strengthening ginseng.