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Best for: Eradicating Gray Hair
Gray hair is notoriously hard to dye -- that's why this kit comes with a pre-treatment that smoothes hair and helps the color saturate each strand. And the formula contains the brand's trademark ColorSeal conditioner, which helps diminish other signs of hair aging (coarseness, dullness and frizziness).
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Best for: Women Who Have Been Burned By At-Home Color in the Past
The foam-y, easy-to-apply formula saturates hair with a dose of rich color, without dripping all over the place. The end result is shiny, vibrant color that isn't streaky or patchy.
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Best for: Women Who Can't Choose a Color
Should you go lighter? Or maybe add a hint of red? Madison Reed's interactive tool helps you choose your ideal hair color based on your hair type, current color and skin tone. The ammonia-free formula also contains conditioning and repairing argan oil and keratin, along with scalp-strengthening ginseng.