Pipette
If you're looking for a luxe look with a drugstore price tag, check out Pipette. I was shocked to learn that most of the brand's products are under $10 when I saw the beautiful packaging. But, more importantly, you can feel confident lathering the products on your baby even in the newborn phase as the line is 100 percent clean and nontoxic.
Evereden
This is an especially great brand to reach for if your baby shows any signs of skin sensitivity or eczema. Evereden is a dermatologist-developed skin care brand that is both fragrance-free and hypoallergenic. It makes products for babies, kids and pregnant women, many of which have the stamp of approval of the National Eczema Association.
Gro-To Skin Care
When it comes to packaging, you won't find anything better than Gro-To Skin Care. Everything is beyond thoughtfully made to be fun and inviting for kids as well as adults. You'll be saving every empty bottle and probably the packaging, too. Its Little Squirts New Mum Gift is a standout because in addition to products you'll love to share with your little one, there's a face mask made specifically for you. We all know that new mom undereye bags and dullness are next level. Oh, and the terry towel beauty bag that this set comes with is so cute! It will become a keepsake/display piece you can use for storage in your child's room.
Dr. Barbara Sturm
If you're looking to invest in one luxe product, make it the Dr. Barbara Sturm Baby & Kids Bathing Milk. It has the perfect lather and a little goes a very long way. It's gentle and fragrance-free, but loaded with actives, which isn't something you often find in baby products (or adult ones for that matter). Because of that, it leaves skin feeling hydrated and baby soft. So soft you probably won't even need body lotion, though if you do the brand makes a wonderful one. The adorable packaging doesn't hurt, either.
Penaten
If there's one thing every baby needs, it's a diaper rash cream. The options are endless, but Penaten blows them out of the water. You can use it pretty much anywhere on the body and that goes for adults as well. It has been a drugstore favorite of European parents for decades. This one is great for minor irritation or everyday use, while this one will work when there is a more full-blown rash situation.
