If you're looking to invest in one luxe product, make it the Dr. Barbara Sturm Baby & Kids Bathing Milk. It has the perfect lather and a little goes a very long way. It's gentle and fragrance-free, but loaded with actives, which isn't something you often find in baby products (or adult ones for that matter). Because of that, it leaves skin feeling hydrated and baby soft. So soft you probably won't even need body lotion, though if you do the brand makes a wonderful one. The adorable packaging doesn't hurt, either.
If there's one thing every baby needs, it's a diaper rash cream. The options are endless, but Penaten blows them out of the water. You can use it pretty much anywhere on the body and that goes for adults as well. It has been a drugstore favorite of European parents for decades. This one is great for minor irritation or everyday use, while this one will work when there is a more full-blown rash situation.
This brand was created with dermatologists and pediatricians and is toxic-free with over 2,500 ingredients banned from its formulas. Including all the common ones we always hear about like parabens, sulfates and oxybenzone.