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Calling All Barbie Blondes — Meet Your New Maintenance Besties

Tress bless, no brass mess
Made for blonde and grey hair, this lavender-infused, color-enhancing shampoo neutralizes brassiness, restores shine, and preserves cooler tones, all while nourishing hair with each wash.

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This weightless leave-in treatment enhances manageability and enriches color vibrancy and brilliance. Luminescine technology adds radiant shine by converting UV light into visible light reflection. With included heat protection, hair will feel replenished and supple.

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IGK Permanent Color Kit in Blondmatic, $23.80
Looking to dye your hair at home? Your timing is perfect, because according to Chase Kusero, colorist and co-founder of IGK: "A summer hair color trend we're seeing includes a popular style known as "Barbie Blonde," which features a light blonde shade with a subtle, softened root color. To get the look at home, try IGK Permanent Color Kit in "Blond-Matic."

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With heat and UV protection, this spray works to shield blonde tresses, but it also works as a quick fix between toning sessions: it leaves light base locks subtly tinted, and completely brassy tone-free.

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Joico Blonde Life Oil, $28
For those who love hair oils, this one will do it all: lock in moisture, tame frizz, and dial up the shine. Blonde tones get a boost in brightness and luminosity, all while leaving hair feeling silky and smooth.

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BY SANJA SAVIC | AUG 18, 2023 | SHARES
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