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Calling All Barbie Blondes — Meet Your New Maintenance Besties

Tress bless, no brass mess
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IGK Permanent Color Kit in Blondmatic, $23.80
Looking to dye your hair at home? Your timing is perfect, because according to Chase Kusero, colorist and co-founder of IGK: "A summer hair color trend we're seeing includes a popular style known as "Barbie Blonde," which features a light blonde shade with a subtle, softened root color. To get the look at home, try IGK Permanent Color Kit in "Blond-Matic."

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With heat and UV protection, this spray works to shield blonde tresses, but it also works as a quick fix between toning sessions: it leaves light base locks subtly tinted, and completely brassy tone-free.

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Joico Blonde Life Oil, $28
For those who love hair oils, this one will do it all: lock in moisture, tame frizz, and dial up the shine. Blonde tones get a boost in brightness and luminosity, all while leaving hair feeling silky and smooth.

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Designed for color-treated blondes, the hydrogen peroxide-based formula fights yellowing, brassiness, and breakage. Safe for all hair types, including keratin-treated, it also contains lemon extract, ultra-violet pigments, bamboo extract, and panthenol. Expect gentle lightening, brass-neutralizing, stronger, hydrated, and shinier hair.

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Three points of hair defense: this mask shields against particle deposits post-coloring, sustains color vibrancy, and delivers nourishing softness in a delightfully creamy texture.

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BY SANJA SAVIC | AUG 18, 2023 | SHARES
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