Elizabeth Dehn, BeautyBets.com

What is your role?
As the editor-in-chief of BeautyBets.com, I write and work with an amazing group of contributors, all of whom have a beauty/wellness beat that they feel passionate about. In addition to creating content, I spend a ton of time on social media. Pinterest, Twitter and Instagram are such creative outlets for Beauty Bets and allow me to engage with readers in a constantly changing way.

What was your first job/break in the industry?
I was a lifestyle editor for several years for a magazine in Minneapolis. This opened doors to writing about beauty and connecting with people in the industry. It also gave me a forum to talk beauty on TV and radio. When I started the blog, I had a fantastic foundation and readership built in, which made it easier to gain momentum out of the gate.

What is your best advice for someone seeking a similar position?
Find any outlet you can to share your love of beauty, or whatever topic gets you out of bed in the morning -- you don't have to have a job in that field to participate in it -- and start positioning yourself as an expert. Volunteer, freelance and talk to like-minded people, and it will start to come together.

What's the best part of your day?
Hot yoga. It centers me, energizes me and does wonders for my skin. Because I work in beauty, I like to think it qualifies as "research."

What has been the highlight of your career?
Collaborating with Oneloveorganics.com on a skin-care collection. We just earned ECOCERT-certification and were picked up by Anthropologie.com so my dreams have come true.

What are some common misconceptions people have about your job or working in beauty?
That it is non-stop glamour. Also: that we are all supermodels or makeup artists. I'm a journalist by trade, so for me it's about the reader. That means hard work and more time than I care to admit to keep content new and fresh.