Why: Okay, does ColourPop technically count as drugstore? Either way, the price fits, and Ingrid Nilsen loves their blushes, especially Between the Sheets: "This color is that 'I just got pinched' color, or that 'I just went out in the cold' color, and I really, really love how natural it is."
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Why: Real Techniques' Miracle Complexion Sponge has made a reputation for itself as an affordable drugstore alternative to the cult favorite Beautyblender — and it's one of Zoella's essentials: "I go through these like there's no tomorrow. They give me such an even — but also high coverage, depending how you use it — finish. I could not recommend this highly enough."
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Why: In her video about her top drugstore picks, KathleenLights refers to Revlon Super Lustrous Matte Lipstick in Stormy Pink as her "favorite lipstick of all time." "I used to wear this to work every single every day, she said, "Because it is loud, but it's not too loud."
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Why: "You've got to give it up for Maybelline, they do a really great concealer, says Jen Chae of Maybelline's popular concealer. "It's not overly drying and it also melts into my skin better than other concealers I've tried... At this price point, this is a really fabulous concealer."
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Why: Everyone loves a good highlighter, and it's nice to know that the drugstore has majorly got you covered. "I think this better than the higher-end Chanel and fancier highlighters," says Kandee Johnson in a drugstore makeup swap video with Snooki (of Jersey Shore fame). "You'll just look like you're glowing," she assured Snooki.
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