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8 Must-Try Beauty Product Trends for 2018

From dessert-themed beauty products to holographic makeup, here are some of our favorite beauty trends from the 2018 TotalBeauty Awards.
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After testing hundreds upon hundreds of beauty products (including over 500 personally tried by yours truly), we've finally selected our winners for the 2018 TotalBeauty Awards. While we were selecting the winners in a series of (very long) meetings, a few beauty trends started to emerge. Products with jelly textures were popping up across the board, decadent coconut-scented products were everywhere and the whole holographic situation really hit the stratosphere. Read on to get the scoop on some of the hottest 2018 beauty trends and our most-loved products.

Image via @marcbeauty

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Dessert-Inspired Beauty
Food-themed beauty will always hold a special place in our hearts, so it's been exciting to watch more brands get in on the trend. And with scents that smell just as delicious as the real thing, why not kill two cravings with one product?

The Fresh Sugar Lip Caramel Hydrating Balm, $18, perfectly captures everything you love about caramel, while also hydrating your lips like nothing else. We also found ourselves falling hard for the Carol's Daughter Almond Cookie Oatmeal Bar Soap, $6, — with its rich lather, it cleanses without overstripping your skin and you'll feel like you're indulging in some Italian sweets while you're at it. And the Harper + Ari Exfoliating Sugar Cubes, $24, are a no-brainer — their novel appearance makes them the perfect gift and their skin-soothing properties seriously sweeten the deal.

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The Jelly Texture is In
Bouncy beauty products are on the rise in a major way — and it goes across all categories. You'll see the distinctive texture popping up everywhere, from jelly conditioners to jelly highlighters, and the fun factor is undeniable. This isn't a case of form over function, though — in many cases, the innovative jelly texture improves the product while also putting that extra smile on your face.

The Farsali Jelly Beam Illuminator, $40, made quite a splash on the makeup scene and it's tough to argue with that buildable high-wattage glow. Then, there's the Drunk Elephant Beste No. 9 Jelly Cleanser, $34, — between its jiggly texture, light cantaloupe scent and gentle, makeup-busting foam, you're sure to fall in love. Gel moisturizers have also been rising in popularity lately and the Shiseido Waso Clear Mega-Hydrating Cream, $38, is definitely a standout in the category with its nifty, translucent texture and mega-hydrating formula.

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A Micellar Update
Micellar water has been popular on the scene for a while but lately, it's been making an even larger bid for world domination. Confined to being just a gentle makeup remover no more, micellar water has now expanded into various hair and skin care categories and it's making everything it touches better.

We're a sucker for the Herbal Essences Refresh Micellar Water & Blue Ginger Shampoo, $5.99: thanks to the micellar water, it's so lightweight and pleasantly foamy (and the spicy ginger scent is to die for). The Garnier SkinActive Micellar Foaming Gel Facial Cleanser, $6.69, also caught our eye — it's everything you love about the brand's cult favorite micellar waters, except in gel form. Then, there's the Dove Anti-Stress Micellar Beauty Bar, $5.49, which cleanses and lathers like a treat with an uplifting fresh scent to boot.

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Spage-Age Holographic Glow
Holographic makeup has been everywhere lately and it's easy to see why. After all, what's not to love about multi-dimensional sparkle? With the help of some iridescence, it takes regular shimmer and basically maxes it out to the nth degree.

For true holographic beauty aficionados, the Anastasia Beverly Hills Moonchild Glow Palette, $40, is a must-have. It features not one, but six gorgeous shades all in various levels of holographic-ness. Fans of the look will also get a kick out of the Milani Stellar Lights Holographic Lip Gloss, $9, which gives you that coveted iridescent glaze at a wallet-friendly price. Last but not least, there's the Too Faced Diamond Highlighter Powder, $34, a gorgeous product that strikes the perfect balance between a subtle glow and some unicorn-worthy iridescence.

BY ROSIE NARASAKI | APR 25, 2018 | SHARES
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