Benefit has made a name for itself in the eyebrow category. You can get your brows expertly shaped at just about every Benefit store and counter, and they have a fantastic brow gel, brow kit, pencil and highlighter.
However, the folks at Benefit love a little drama, and they just dropped a bomb: Those products will soon disappear. But before you start calculating how many tubes of Gimme Brow you'll need to last the rest of your life, relax and unfurrow your brow. There's a new Benefit Brow Collection launching in July, and it will consist of nine products including your old favorites -- except they'll be better than ever.
The new collection comes in the slickest silver packaging we've ever seen with some seriously upgraded, long-lasting formulas. Benefit's brow cred is about to soar to truly magical heights.
This beloved formula is staying virtually the same except there will be a third shade -- it will be available in light, medium and dark. It will still have the same ability to tame, thicken and define brows in one easy step thanks to water-resistant volumizing microfibers.
Brow Zings is another crowd favorite, and the new and improved version doesn't disappoint. You still get two brushes and dollhouse-sized tweezers, plus a perfectly paired powder and wax. The biggest difference is the shiny, new packaging, which is as pretty as the brows this product helps create. And it will be available in six shades instead of three.
This brow pencil looks like a magic wand, which was clearly intentional: It's designed to be one for your eyebrows. The tapered point makes it equally easy to fill in smaller areas or larger gaps, and the formula is soft and easy to glide, yet it sets for 12-hour waterproof wear.
Superskinny brow pencils have become a major trend. They let you draw on individual "hairs" for a truly natural (not filled-in) brow look. And this defining pencil is one of the best yet. It lasts for 12 hours, is completely waterproof and comes in six shades. And the formula is soft enough to glide easily, which can be a problem with skinnier pencils.
