Why it's great: Another superpopular anti-aging ingredient is hyaluronic acid, which is featured in this serum. It holds 1,000 times its weight in water, which allows it to plump up skin, blurring the look of wrinkles. "I love this serum!" raves one Ulta.com reviewer. "I've got horribly dry skin this winter season. After using this for nearly a week, the dry flaky patches are decreasing and the redness from the dry patches are beginning to fade."
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Why it's great: This classic anti-aging serum is beloved by so many Ulta shoppers for good reason. "The faint fine lines I started to notice on my forehead are minimized," writes one Ulta.com reviewer, who says she's in her early 30s. "I started using it only at night, but because it absorbs so well I am able to use it in the morning before SPF and makeup too. I have combo skin and this doesn't make it oily at all." Another says it has a "great lightweight texture" and "absorbs very well."
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Why it's great: Anti-aging skin care isn't only about repairing wrinkles — it's about preventing them, too, which is why Ulta shoppers love this serum. "I have oily skin with large pores and blotchiness," says one Ulta.com reviewer. "This product covers well and just protects my skin from the pollutants of the day. It's great under cream or powder foundation." Another reviewer says she uses the serum twice a day and that the wrinkles on her forehead have disappeared and that it's working to diminish the wrinkles around her mouth, too.
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Why it's great: Hyperpigmentation is one of the most common skin issues women see as they age, and it's caused by UV damage (yep, we all spent time in the sun sans SPF when we were younger). This serum hits dark spots hard with a brightening combo of vitamin C, turmeric and fruit stem cells. "I have some pretty serious acne scars that I'm trying to mend," writes one Ulta.com reviewer. "This product definitely helped start the process! I have been very pleased to see fading scars and fewer, less irritated pimples." Another review states that she has seen "a definite improvement" in her skin tone and clarity.
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Why it's great: This nighttime serum is chock full of collagen and elastin, two proteins that are essential in keeping skin looking young. Gushes one Ulta.com reviewer, "I have been using this product for two years and I love it. It tightens my face and I like that it has hyaluronic acid, which brings moisture back to the skin." Another reviewer likes that it sinks into her skin without feeling greasy. "Firms without feeling tight or dry," adds another Ulta.com shopper. "Softens and makes skin look youthful. I even use under my eyes."
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