Why it's great: Hyperpigmentation is one of the most common skin issues women see as they age, and it's caused by UV damage (yep, we all spent time in the sun sans SPF when we were younger). This serum hits dark spots hard with a brightening combo of vitamin C, turmeric and fruit stem cells. "I have some pretty serious acne scars that I'm trying to mend," writes one Ulta.com reviewer. "This product definitely helped start the process! I have been very pleased to see fading scars and fewer, less irritated pimples." Another review states that she has seen "a definite improvement" in her skin tone and clarity.
*At the time of publication
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Why it's great: This nighttime serum is chock full of collagen and elastin, two proteins that are essential in keeping skin looking young. Gushes one Ulta.com reviewer, "I have been using this product for two years and I love it. It tightens my face and I like that it has hyaluronic acid, which brings moisture back to the skin." Another reviewer likes that it sinks into her skin without feeling greasy. "Firms without feeling tight or dry," adds another Ulta.com shopper. "Softens and makes skin look youthful. I even use under my eyes."
*At the time of publication
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Why it's great: Retinol is the gold standard of anti-aging ingredients — and Ulta.com shoppers say this serum delivers without causing irritation. "This works as well as more expensive brands and is less drying," writes one Ulta.com reviewer. "My skin is very oily and I've had no irritation using this product. My skin is smooth and soft and my pores are minimized. I use it daily and I have found that I have little need for foundation anymore." Another review shares similar positive thoughts. "As directed, I apply this serum in the morning and at night after I've washed my face," she writes. "I've noticed a visible difference in the appearance of my face...it's smoother, brighter, and less red."
*At the time of publication
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Why it's great: The combo of vitamins C and E, pine bark essence, and lipo-hydroxyl acid exfoliate and brighten skin to kick aging dark spots to the curb. One reader describes this serum as her holy grail. "Within a week or two my skin tone evened out, spots started lightening up... and what's crazy, it clears my acne!" she raves. "It worked very quickly for me. Using this stuff helps me feel more confident because it makes my skin look amazing. It has a really light, nice smell. It's super lightweight, it's not greasy at all, and it works really well with my oily skin!"
*At the time of publication
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Why it's great: In addition to wrinkle-fighting retinol, this serum also repairs skin's barrier to reveal smoother and brighter skin. Allow one Ulta.com reviewer to convince you to add this anti-aging serum to your skin care routine: "I didn't expect much from a drugstore brand, but this product does everything it claims and does it quickly," she writes. "I noticed results after just a few days with tighter skin, less fine lines, smaller pores and more even tone. I'm not easily impressed but I know I'll never stop using this serum."
*At the time of publication
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