An early adopter of sustainable practices as well as one of the first baby beauty brands to focus on organic ingredients, Nature's Baby Organics follows the European Union standards — considerably more stringent than American ones — and as such is free of over 1,400 harmful chemicals that are present in many competing products. Products are minimally processed and thoughtfully formulated making for an effective and extensive range that includes everything from shampoo, conditioner and body wash to sanitizer, soothing rub and ointment.
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Wellements products, all of which are bottled in glass so as to be environmentally friendly, are USDA certified organic. The brand is best known for their supplements for children, but they have some great skincare finds as well including an all-purpose cream and a chest and foot cream your tot will love. It's formulated with eucalyptus and lavender, so it's great to lather on your baby before bed to help encourage sleep.
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Clean line Go-To now has a kids line, Gro-To, that's just as pure as the original. Everything is formulated without toxins, mineral oils or synthetic fragrances and comes packaged in bright, adorable bottles your kids will love. The brand's products include Bubble Bath, Bath Oil, Body Lotion and a Calming Room Spray, all of which have been dermatologically tested to be non-irritating. They also have cute gift sets that come in lunchbox-style packaging ready to be decorated with included stickers.
Image via @grotoskincare
Made in the USA with only plant-based ingredients and minerals, Puracy makes gentle baby body and hair products. Unlike standard products, everything is free of heavy fragrances or perfumes, parabens, sulfates, dyes, phosphates, chlorine, ammonia, caustics, SLS, SLES, formaldehyde and more, so you can breathe easy that your precious little one isn't being exposed to potential hormone disruptors or carcinogens.
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Cult beauty brand Dr. Barbara Sturm (founded by a German doctor who, contrary to popular belief, is actually an orthopedist, not a dermatologist) has branched into luxury baby beauty with the launch of her Baby & Kids line, originally created for her daughter. The line includes a Bathing Milk, Hair and Body Shampoo, Body Cream, Baby Bum Cream and Face Cream. Given the popularity of all of Dr. Sturm's products it's little surprise that the kids line has fast become a favorite among celebrity moms.
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