Luxuriously long lashes (that last!) are hard to come by, but this pure mineral mascara does the job pretty well. It coats each and every lash, making it thicker and fuller, all without clumping. But those aren't the only qualities that have landed it a hotspot on the shelves of Whole Foods. It's cruelty free, paraben free, fragrance free, gluten free, phthalate free and hypoallergenic. All of this means it's gentle and easy on your eyes.
Exfoliating is an essential step in your skin care routine. It gets rid of dead skin cells, improving brightness, tone and even helps keep breakouts at bay. In order to accomplish this, you need a quality scrub that uses rich and nourishing ingredients to avoid redness and over-exfoliation. This fine-textured blend of tiny Dead Sea Salt crystals is formulated with natural astringents, lime and lemon peel, as well as antioxidants such as grapeseed and vitamin E. Use once or twice a week for smoother, healthier and younger-looking skin.
One way to take your relaxing bath to the next level is to drop in a scented and fizzy bath bomb. They smell incredible and provide some seriously nourishing benefits, from moisturizing to detoxifying. It is, however, smart to choose your bath bombs wisely — some are loaded with synthetic scents and dangerous ingredients, including phthalates and other hormone-disrupting chemicals. This Whole Foods brand is different. Pacha Soap offers a variety of fun, artisanal froth bombs made with all-natural, environmentally-safe ingredients and without the use of phthalates, parabens or silicones.
Launched back in the late '90s, Naturtint was officially the first permanent hair coloring product produced without the use of ammonia. To this day, its ingredient list is primarily plant-based, which is a big reason why it's landed in the Whole Body section of Whole Foods. Not only does it live up to the standards and core values, but customers love its ability to provide vibrant, long-lasting color without simultaneously introducing their scalp to harsh chemicals, like ammonia, parabens or resorcinol, like many of its competitors.
The ultimate fix-all for dry, chapped and colorless lips, especially during the wintertime? A moisturizing lip shade that's made with natural, non-drying ingredients, like this lipstick butter from Mineral Fusion. Its starring ingredients — cocoa seed butter, avocado oil, cranberry seed oil and shea butter — are free of parabens, phthalates, artificial colors and fragrances, are hypo-allergenic and 100 percent vegan. The only difficulty comes with choosing one of their eight color options, though an easy solution is to just buy them all.
