Founded in 2012 by Charlotte Cho and her husband Dave, Soko Glam has become one of the leading online stores when it comes to K-beauty. The site was among the first to introduce the 10-step Korean skin care routine stateside and has had a huge hand in kicking off the current K-beauty boom. Cho carefully curates the products and it's quite the e-destination, offering popular Korean brands like Etude House, Peripera, Tony Moly, Skinfood, Banila Co and more. Not sure where to start? You can't go wrong with the lightweight, long-wearing Etude House Dear Darling Water Gel Tint, $5.
Chances are, there's a Target store near you — but if you're too lazy or too busy to stop by, the makeup section online is well worth a visit. With a wide selection of makeup for lips, eyes, face and even items to stash your makeup in, your shopping will be done in no time. Plus, in addition to the standard budget-friendly drugstore brands (you can never go wrong with staples like Revlon ColorStay Makeup, $7.29), Target has recently started to carry a few indie brands as well as several Korean skin care faves.
Muse Beauty is an online store that caters to professionals. Although it carries fewer brands than the usual makeup store, it's curated by makeup artist founders who have tons of experience using the products themselves. This means the site is home to some harder-to-find, pro-approved lines such as Japonesque and Viseart Cosmetics. (Don't miss the Viseart Petit Pro I Palette, $30.)
When looking for alternatives to your usual makeup products, try Etsy. Here, you'll find indie brands that offer unique shades and palettes. You can also find vegan and cruelty-free makeup items, not to mention a whole treasure trove of natural skin care products. We're particularly taken with the lovely Pashmac Unicorn Skin Rainbow Highlighter, $17, at the moment.
