Milani is clearly doing something right, as it has managed to make our roundup twice with recommendations from two different pros.

"I'd heard a story about a major makeup artist whose kit didn't arrive on a travel job, so they ran to the drug store to grab anything they could find before they had to be on set. Milani turned out to be her lifesaver that day. After hearing that, I had to buy it," says Irwin. "The color choices, the pigment levels and the blendability are all identical to brands that are priced much higher. I'm so impressed."

Buy now

Iman's The Eye Con Kit comes stocked with everything you need, which is one of the reasons why celebrity and editorial makeup artist Laura Mitchell is a fan.

"I am obsessed. It's everything," she says. "For $15, you get an eyebrow pencil, eyeliner and 12 eyeshadows. This kit is my go-to suggestion for the at-home artist or to the makeup artist starting out. The 12 shadows are beautiful by themselves but can be combined into so many different looks."

Buy now