Aveda is not only about providing a more natural beauty experience but when using the products, you're also supposed to realize a difference in body and mind as well. The Shampure line surely did that for me.

Packaging: This packaging really spoke to me because it's small enough to carry on-the-go (which somehow I always am when I realize my hair is a hot mess!). I also love that only a small amount comes out when it's squeezed so it doesn't get all over my bathroom.

Effectiveness: In my experience, this dry shampoo worked really well, but because the spout only releases such a small amount, you do have to spend a good few minutes working it into your hair.

Scent: If you've never tried anything from the Aveda Shampure line, you really need to. It's the lightest, most calming scent that truly brings you back down to Earth if/when you're stressed out.

Visibility: Of all the puff-on powders that I tested this one was easily the finest-milled. That fact combined with the small amount that comes out with each squirt really distributes the perfect amount making it invisible to the eye.

Overall: 4.2/5

Buy now