Have you ever tried IT Cosmetics? If you haven't, you absolutely should. IT, (short for Innovative Technology) Cosmetics started back in 2008. It was the brainchild of CEO Jamie Kern Lima and her husband. The duo worked with a team of dermatologists to develop the brand, which blurs the line between makeup and skin care and addresses a number of common skin concerns. Sales began to take off after a spot on QVC and now the brand can be found in Ulta and Sephora — the brand's CC cream can be found under foundation best sellers on both sites.
IT Cosmetics produces many game-changing products because its foundation really is skin care. Every step (be it skin care or makeup) is infused with hydrating, soothing and anti-aging ingredients. Think of the makeup as a way to heal and improve your skin, not just a mask or a quick fix. If you struggle with acne, redness or sensitivity and have a hard time finding makeup that doesn't worsen symptoms, you'll definitely want to give IT a try. The constantly expanding line has so many hero products to note. Check out our 18 favorite IT Cosmetics offerings, ranked, and try them out for yourself.
This tinted lip treatment checks two major boxes for us: color and comfort. If you aren't a fan of drying lip products, try Je Ne Sais Quoi — which comes in two ultra-flattering rose and pink hues. The pretty pink bullet provides lips with the perfect flush and a hydrating, balmy feel.
Like the brand's other skin-perfecting CC creams, this one is hydrating, anti-aging and contains SPF 50. You can use this multi-purpose bronzer by itself, mix it into your moisturizer for extra glow factor or buff it over your foundation to warm up your skin tone. It's full-coverage and imparts a little shimmer that looks natural and dewy, not overly sparkly.
This eyebrow pencil comes in one shade (universal taupe) and morphs, like magic, to fit a wide range of eyebrow shades. Infused with ingredients to nourish brows, the oval-tipped pencil works to fill in a little or a lot. You control the shade by how hard you press the pencil. Light strokes for lighter color, press harder for darker color. The attached spoolie helps you blend everything out and your brows will last all day.
One of the best travel makeup brushes for its ability to multitask, Eyeshadow Brush #5 contains two brush heads, which are literally all you need to apply your eye makeup. One end has a fluffy brush for all-over application and creating beautiful smoky eye looks. The other end features a short, stiff brush, which is excellent for smudging along the top and bottom of the lash line. The bristles are soft and durable.
