The name says it all. This creamy matte does a great job at staying put — never bleeding or feathering — and also contains avocado oil and vitamin E to help soften your lips. Bonus points for the impressive line-up of 27 different shades.
When a beauty influencer can't find a liquid lip color she loves, what does she do? Invent one, obvi. Which is exactly what Huda Kattan did with this option, creating a liquid lipstick that feels like nothing, while still delivering long-lasting, transfer-free color. We can't decide whether we like the barely-there-feel or intense pigment pay-off more, but luckily, there's no need to choose.
The cushiony base of this newbie works to help smooth and fill in fine lines on lips (never a bad thing), leaving them looking soft and pillowy. FYI, the color intensifies as it sets and dries, so give it a few more minutes before judging it.
Don't be scared by the thicker consistency; true to its name, it's whipped and airy. Cocoa seed and shea butters make it extra cushiony, and there's also a peptide and hyaluronic acid booster to plump lips, without any irritation. Use one coat for slightly more faded color (very on trend, BTW) or two for complete coverage.
Get your hands on this limited-edition holiday collection from makeup master Pat McGrath, like, now. Five of the six unique kits feature a new liquid lipstick, her unique take on a liquid matte lip. Even though the finish is ultra-matte, it's still hydrating, and packs high-impact, completely opaque color in just one swipe.
