Thanks to unique micro-flex technology, this rich color melts seamlessly into lips. There's enough play time for you to get it exactly how you want it, but once it dries, it's not going anywhere. The formula touts 16-hour staying power, so there's no need to stress about touch-ups.
Vegetable-derived emollients give this an extra creamy, almost balm-like feel as it goes on; polymers help the silky matte color adhere to lips for all-day wear. Also nice: the range of 14 shades features not only wearable nudes and pinks, but also bold options like blue and black for those who prefer edgier lip looks.
Waterproof (and kiss-proof), this bargain buy is infused with avocado oil and vitamin E to give it a delightfully creamy feel. Not to mention that it also comes in two dozen different shades — impressive in general, but especially for a drugstore brand.
This new lippie is the first product from Lawless, a natural cosmetic company created by Annie Lawless. (If her name sounds familiar, it's because she also started Suja Juice, NBD.) As to be expected coming from a health and wellness entrepreneur, the formula is free of a whole host of potentially harmful chemicals, using innovative natural ingredients instead. The whipped consistency is creamy and luscious, and the color can easily be layered and reapplied without flaking or crumbling. Can't decide between the eight gorgeous shades? Lawless tells us George, a taupe-y nude, is universally-flattering.
A duo of moisturizers — namely rosehip seed oil and vitamin E — keep your pout hydrated; long-wearing, transfer-resistant color keep it looking perfect all day long. Bonus points for the supercool applicator, an angled doe-foot that's also bendable and flexible, helping you paint the color perfectly along every curve and contour.
