This new lippie is the first product from Lawless, a natural cosmetic company created by Annie Lawless. (If her name sounds familiar, it's because she also started Suja Juice, NBD.) As to be expected coming from a health and wellness entrepreneur, the formula is free of a whole host of potentially harmful chemicals, using innovative natural ingredients instead. The whipped consistency is creamy and luscious, and the color can easily be layered and reapplied without flaking or crumbling. Can't decide between the eight gorgeous shades? Lawless tells us George, a taupe-y nude, is universally-flattering.
A duo of moisturizers — namely rosehip seed oil and vitamin E — keep your pout hydrated; long-wearing, transfer-resistant color keep it looking perfect all day long. Bonus points for the supercool applicator, an angled doe-foot that's also bendable and flexible, helping you paint the color perfectly along every curve and contour.
Thanks to a gel-based formula, this color completely coats your lips, yet still feels as light as a gloss. (The brush-like tip also makes for silky smooth application.) Each of the 12 shades is just as vibrant and saturated as the next, and with names that play off the 'gel' concept, they're sure to make you giggle. Our personal fave: 'Don't Be Gelly.'
A special applicator (an angled doe-foot with a concave edge), distributes this full-coverage matte color perfectly across your pucker. Take your pick from the six matte hues, or any of the four liquid metallics, all of which are surprisingly wearable.
We've tried a LOT of lipsticks in our day, and this remains one of the longest-lasting ones we've ever used, always staying on our lips instead of coming off on our coffee cup. There's a whopping 40 shades to choose from, in both comfort matte and metallic finishes. Pro tip: Don't press your lips together after applying this. Let the color set, then layer another coat on top if you want to (but you probably won't need to).
