Pros: It goes on like butter and dries to a beautiful matte finish. While the saturation of color decreased over the course of the day, the pigment remained. Plus, it fades evenly and the edges remain sharp.

Cons: Hard-pressed to find a negative, editors did note that it transfers to utensils and coffee mugs. In other words, if we were going to an event where we wouldn't want to leave lipstick marks on glasses (or on the cheek of Alexander Skarsgaard -- hey, a girl can dream), we'd leave this one at home.

Claim: 12 hours

Hours before fading: 7.5

Pros: Hailed as the Holy Grail of long-lasting lipsticks, this stays put. (Seriously, it does. not. transfer.) It lasted through multiple cups of coffee, lunch, afternoon snacks and even a workout. The clear coat helps keep lips moisturized and saturated with color without causing the original color to smear. And even when it fades, unless you scrutinize your face up close, the color still looks vibrant and in tact.

Cons: It applies a little tacky and sticky. Also, if your lips aren't properly exfoliated, it can cause them to dry out more. One tester's already dry lips flaked in one spot, resulting in a patch of missing color. But the good news: No matter how much she rubbed her lips together, the color didn't transfer -- a true testament to its staying power.

Claims: Tested five hours underwater, long-lasting

Hours before fading: 7

Pros: The creamy formula goes on evenly, and truly does not budge all day -- even through eating and drinking. One tester was sure that her lipstick would be wrecked post-lunch, but it looked like she had just applied it. It also feels comfortable on your lips -- like you're wearing nothing at all.

Cons: Without makeup remover, this lipstick would outlast a nuclear holocaust. That just might not be a bad thing, though.

Claim: 16 hours

Hours before fading: 8