Pros: The creamy formula goes on evenly, and truly does not budge all day -- even through eating and drinking. One tester was sure that her lipstick would be wrecked post-lunch, but it looked like she had just applied it. It also feels comfortable on your lips -- like you're wearing nothing at all.

Cons: Without makeup remover, this lipstick would outlast a nuclear holocaust. That just might not be a bad thing, though.

Claim: 16 hours

Hours before fading: 8