Cons: Though this one was one of the longest lasting colors, it lost points for being difficult to apply. The formula goes on a bit streaky, and it takes multiple attempts to get an even coat of color.
Claim: 24 hours
Hours before fading: 8
Cons: While it can survive our morning cups of coffee, it started to fade a bit post lunch. As the day wore on, it began to feel a bit drying.
Claim: 10 hours
Hours before fading: 4.5
Cons: The vibrant colors, while gorgeous, show the most noticeable fading. At the end of the day, lips feel a bit dry.
Claim: 6 hours
Hours before fading: 4.5
Cons: One editor noted that halfway through the day she would have done anything for some lip balm. If your lips are dry, the color will settle into the cracks by the end of the day (not a great look). The muted colors did not last as long as the brighter ones. Still, Mary's (pictured) faded to a pretty, natural-looking tint.
Claim: Lasts all day
Hours before fading: 6
Cons: The lip color is a little drying, but that can be fixed with a few swipes of the clear gloss.
Claim: Lasts all day
Hours before fading: 6