Pros: Twenty shades make it hard -- but incredibly fun -- to choose a favorite color. It dries to a nice matte finish, is crazy pigmented, goes on smoothly and the packaging is so sleek. Plus, it made our lips look plump and full.

Cons: While it can survive our morning cups of coffee, it started to fade a bit post lunch. As the day wore on, it began to feel a bit drying.

Claim: 10 hours

Hours before fading: 4.5

Pros: Applies smooth and creamy, and comes in a range of to-die-for shades. Holds up well against beverages (but not so much against sandwiches), and when it does start to fade, it only fades in the inner part of your lips.

Cons: The vibrant colors, while gorgeous, show the most noticeable fading. At the end of the day, lips feel a bit dry.

Claim: 6 hours

Hours before fading: 4.5

Pros: The color is superpigmented, so even as it fades, the lipstick still looks good.

Cons: One editor noted that halfway through the day she would have done anything for some lip balm. If your lips are dry, the color will settle into the cracks by the end of the day (not a great look). The muted colors did not last as long as the brighter ones. Still, Mary's (pictured) faded to a pretty, natural-looking tint.

Claim: Lasts all day

Hours before fading: 6

Pros: Application is a breeze, and the color doesn't transfer onto coffee mugs or water bottles. When the color does begin to fade, it does so evenly and turns into a pretty lip stain.

Cons: The lip color is a little drying, but that can be fixed with a few swipes of the clear gloss.

Claim: Lasts all day

Hours before fading: 6

Pros: The texture and the shape of the lipstick make it easy to get a supersharp application sans lip liner. And despite the semi-matte formula, it doesn't leave lips feeling dry at the end of the day -- in fact, testers didn't feel the urge to apply lip balm at all.

Cons: Lasts well through one meal, but if you plan on eating or drinking multiple times without touching up, by the end of the day this will fade.

Claim: Long-lasting

Hours before fading: 6.5