Pros: It's hard not to swoon over the smoldering shades of red in this collection (we're on a mission to collect them all). They apply like a dream, and never, ever leave lips feeling dried out or uncomfortable. Lipstick transfers a bit to coffee cups, but manages to stay intact throughout most of the day.

Cons: Without lip liner, color starts to bleed into fine lines after a few hours, especially with the vampier colors like Jill's (pictured). The brighter colors fared a bit better.

Claim: Opaque, full-coverage that perfectly defines lips

Hours before fading: 7

Pros: This mineral-pigmented lipstick won us over with its insane color payoff, easy application and hydrating-yet-matte formula that feels like it's barely there. It didn't feather throughout the day, and there was minimal transfer onto our cups.

Cons: None.

Claim: Lasts all day

Hours before fading: 6.5

Pros: Bright, stunning colors that are ultra flattering to wear. They also smell like a French pastry shop. Colors are comfortable to wear and easy to apply.

Cons: If you have dry lips, you may notice more fading, so be sure your lips are properly prepped.

Claim: "Lasts for hours"

Hours before fading: 5*

*Testers were torn. One editor with chapped lips reported that this began to fade badly enough that she wanted to reapply or remove it after five hours. For the rest of us, it lasted up to seven hours.

Pros: It goes on like butter and dries to a beautiful matte finish. While the saturation of color decreased over the course of the day, the pigment remained. Plus, it fades evenly and the edges remain sharp.

Cons: Hard-pressed to find a negative, editors did note that it transfers to utensils and coffee mugs. In other words, if we were going to an event where we wouldn't want to leave lipstick marks on glasses (or on the cheek of Alexander Skarsgaard -- hey, a girl can dream), we'd leave this one at home.

Claim: 12 hours

Hours before fading: 7.5

Pros: Hailed as the Holy Grail of long-lasting lipsticks, this stays put. (Seriously, it does. not. transfer.) It lasted through multiple cups of coffee, lunch, afternoon snacks and even a workout. The clear coat helps keep lips moisturized and saturated with color without causing the original color to smear. And even when it fades, unless you scrutinize your face up close, the color still looks vibrant and in tact.

Cons: It applies a little tacky and sticky. Also, if your lips aren't properly exfoliated, it can cause them to dry out more. One tester's already dry lips flaked in one spot, resulting in a patch of missing color. But the good news: No matter how much she rubbed her lips together, the color didn't transfer -- a true testament to its staying power.

Claims: Tested five hours underwater, long-lasting

Hours before fading: 7