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The Best New Beauty Brands of 2014

Our favorite products from this year's most talked-about beauty launches
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The Cheekily Named Polish Line We're Collecting
The Brand: Smith & Cult
Smith & Cult is the brainchild of Dineh Mohajer, the creator of Hard Candy. The 30-shade polish line has gorgeous gold- and silver-capped polishes we display on our vanity, but it's the cheeky names (Check The Rhyme, Cut The Mullet, Feed The Rich) that make us want to scoop up every single one.

Price Range: $18

Editors' Favorite:
Our favorite shades: Lovers Creep -- an opaque bordeaux, Kings & Thieves -- opaque, inky blue and Bitter Buddhist -- opaque celadon green.



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The Makeup Line Designed For a No-Makeup Look
The Brand: Nudestix
The tagline for Nudestix, Go Nude, But Better, suits the brand, which was formed by two model sisters, perfectly. Ally and Taylor Frankel created the line based on their preference for a no-makeup look and their knowledge from working in the industry. The products are super quick to use, and the soft shades give you that "is she or isn't she?" look.

Price Range: $24

Editors' Favorite:
Nudestix Magnetic Eye Color, $24
These soft eye pencils come in black, browns, nude and peach shades, so with just a few, you have everything you need to quickly highlight, line and shade your eyes into different looks. Plus, the long-wearing formula is particularly suited for those with oily lids.

This year was a big one in the beauty world. We finally saw our dream of wearing Louboutin come true (on our fingertips that is), Tyra Banks taught us the secret to her killer cheekbones and our beauty arsenal got a whole lot bigger with the launch of several new brands. The best beauty launches from 2014 include European beauty brands whose arrival in the U.S. we've been anxiously awaiting, luxe lines from designer labels and gorgeous packaging worthy of any vanity. If you haven't tried one of these new brands yet, you're missing out.
BY HAYLEY MASON | DEC 30, 2014 | SHARES
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