With 159 shades in their classic lipstick formula alone, the challenge is making a choice. "I love playing with intense reds or even bright lilac or pink," Denno says. For a bright matte orange-y red shade, try M.A.C. Lipstick, $16, in Lady Danger, or for a creamy bright pink, M.A.C. lipstick in Lickable.

Plus, the brand collaborates with celebs known for their trend-setting beauty looks (think Rihanna and Nicki Minaj), so the list of color options just keeps growing.