If theBalm's paraben- and cruelty-free formula and endearingly witty packaging isn't enough to make you click "add to cart," their fantastic formulation and ingredients will. An under-the-radar favorite amongst beauty junkies and YouTubers alike, this light diffusing, triple-threat highlighter (the brand refers to it as a highlighter, shadow, and shimmer), features a sweet-like-honey hue that's as stunning as it is believable. A clear fan-favorite, it has just under 1,000 reviews while maintaining a pristine, 4.5 star rating.
Ed. Note: I first discovered this luminizing powder four years ago (thank you, YouTube), and every other product has fallen short since. At $22.65, it's an arm and a leg cheaper than some of the other cult-classic highlighters on the market, and I think it actually yields superior results -- I receive compliments and product queries on a daily basis. Thanks to three different color options, it's totally goof-proof.
Applauded for its natural finish and a "bouncy-to-the-touch " texture, Stila's beloved highlighter is a can't-miss favorite that looks just as demure on your décolletage as it does on your cupid's bow or cheek bones. Though the iconic "Kitten" is the most popular color on Amazon thanks to its just-right dose of nude-pink shimmer, "Bronze" -- a rich sun-kissed shade, and "Transcendence" -- an opalescent-pink, are just as swoon-worthy. Available for $32 (an investment that's well worth it), this one has a tendency to fly off the shelves.
Formulated with buzz-worthy, glow-getting ingredients like diamond powder, vitamin B6, rosehip seed oil, green coffee bean, and Julep's trademark Power Cell Complex and Malvaceae Lipid Extract, this Amazon best-seller is basically the Wonder Woman of highlighters. Specifically designed to enhance the look of your skin (and discourage the appearance of wrinkles, pores, and pesky discoloration), the ultimate effect is shimmering, yet subtle. Think: "your skin but better."
Aesthetically speaking, this long-wear highlighter will take your breath away -- both thanks to packaging and the powder's impossibly pearlescent finish. Not for the faint of heart (aka it translates better for dates than daytime), the ultra-pigmented color achieves a "lit-from-within" glow that still manages to feel light and airy on top of the skin. And, thanks to a plush, creamy consistency, it plays well with others -- layering gorgeously over foundation, blush, or bronzer.
As beauty editors, there's nothing we love more than a multi-tasking product that delivers serious bang for your buck. A mere three dollars and chock-full of vitamins A and E, soothing chamomile, caffeine, and energizing green tea, this do-it-all formula can be applied under the eyes or on your cheeks and nose for an added touch of chiseled dimension. Vegan and cruelty-free, buyers on Amazon love the light to medium coverage and how effortlessly it blends with other makeup.