Take a stroll through Ulta and you'll likely leave with a ton of new beauty goodies to play around with — after all, the aisles are jam-packed with beauty products that practically beg you to take them home. If you're in the market for a new mascara, then you have plenty of options at Ulta, even if you're on a budget. The beauty mecca has tons of options that won't break the bank — we're talking $10 or less. And just because these mascaras are cheap doesn't mean they don't work as well as higher-end models. Find out which mascaras under $10 are most-beloved by Ulta shoppers, then go ahead and make that very modest splurge.

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Ulta.com average user rating: 4.5/5*

Why it's great: This mascara builds length (a major must for all of us with short, stubby lashes) without looking too over the top for daytime. "This is hands down the best mascara I have used," raves one Ulta.com reviewer. "It gives my lashes such great length. I even get asked if I'm wearing false lashes when I wear this product!" Adds another Ulta.com reviewer, "This is definitely one of my favorite mascaras, and one I keep repurchasing. It lengthens and separates your lashes. I like to put on a few coats to make my lashes look thicker. This mascara doesn't clump and is long lasting."

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*At the time of publication

Ulta.com average user rating: 4.5/5*

Why it's great: Insane lash volume for the price of a Starbucks latte: What's not to love? The pink plastic brush "just separates the lashes so well and doesn't leave any clumps," writes one Ulta.com reviewer, while another gushes that it gives her lashes "crazy volume and dries quick."

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*At the time of publication

Ulta.com average user rating: 4.5/5*

Why it's great: Oh, let us count the ways. "Firstly, it's buildable -- if I want a more natural look that is 'barely there,' I can just do one quick layer and be done with it," explains one Ulta.com reviewer, who adds that layering on a couple more coats will result in a much more dramatic look, sans clumps. Adds another Ulta.com reviewer, "One of the main issues I have with mascara application is that it tends to clump up in my eyelashes. With this mascara, I can layer and layer swipes of it without that happening, and I don't have to curl my lashes either, because the brush really does help to fan them out!"

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*At the time of publication

Ulta.com average user rating: 4.5/5*

Why it's great: Allow one Ulta.com reviewer to explain: "I have used this product for years now. My lashes are not very long and they do not stay when I curl them. I always look for a mascara that can hold a curl. This product is it! I have tried about 7 different high-end brands but I always come back!" Another Ulta.com reviewer says that this classic mascara in the orange tube makes her lashes "full and long without giving them a fake look."

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*At the time of publication