Why it's great: Cute packing + blacker than black color + volumizing formula = a win our books. As one Ulta.com reviewer puts it, "I've never had a mascara that is as good at lengthening and adding volume as this one. It is simply amazing for the price." Another explains that it's "easy to apply, provides a lot of lash definition, stays all day, and looks great with any look," adding that "I haven't found any smudging or flaking and use it regularly."
Buy now
*At the time of publication
Why it's great: This product pulls double-duty with a lash primer on one end and lengthening mascara on the other. "I apply the primer first, wait 30 seconds, apply a first coat of black mascara, wait another 30 seconds, and then apply a second coat of black mascara," explains one Ulta.com reviewer. "With this routine, I always get asked if I am wearing fake eyelashes!"
Buy now
*At the time of publication
Why it's great: "I've tried more expensive mascaras that I don't like nearly as well!" writes one Ulta.com reviewer. "I go back to this one, I love how the brush applies the mascara without clumping and separates my eyelashes." Another Ulta.com reviewer refers to this mascara as her holy grail. "If you want a natural look but still want length for daaaaaays you need this," she says, adding that the flexible brush is top-notch.
Buy now
*At the time of publication
Why it's great: "In one coat, it defines, separates and adds volume," says one Ulta.com reviewer. "It's almost like I am wearing falsies. Everyone asks me what mascara I use now." Another Ulta.com reviewer had this to say: "I was very impressed with this mascara and pleasantly surprised with its smooth application and easy removal. Lasts all day and doesn't flake."
Buy now
*At the time of publication
Why it's great: This mascara may be old-school, but "it's the only mascara that makes me look like I have long, beautiful lashes," says Ulta.com reviewer. Another Ulta.com reviewer adds, "It gives great volume and length without looking glomped on or spidery, even when layered." The brush "has the perfect amount of mascara on it, so it doesn't clump or need to be wiped off a little before you apply," writes another Ulta.com reviewer.
Buy now
*At the time of publication
