Why it's great: This mascara builds length (a major must for all of us with short, stubby lashes) without looking too over the top for daytime. "This is hands down the best mascara I have used," raves one Ulta.com reviewer. "It gives my lashes such great length. I even get asked if I'm wearing false lashes when I wear this product!" Adds another Ulta.com reviewer, "This is definitely one of my favorite mascaras, and one I keep repurchasing. It lengthens and separates your lashes. I like to put on a few coats to make my lashes look thicker. This mascara doesn't clump and is long lasting."
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Why it's great: Insane lash volume for the price of a Starbucks latte: What's not to love? The pink plastic brush "just separates the lashes so well and doesn't leave any clumps," writes one Ulta.com reviewer, while another gushes that it gives her lashes "crazy volume and dries quick."
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Why it's great: Oh, let us count the ways. "Firstly, it's buildable -- if I want a more natural look that is 'barely there,' I can just do one quick layer and be done with it," explains one Ulta.com reviewer, who adds that layering on a couple more coats will result in a much more dramatic look, sans clumps. Adds another Ulta.com reviewer, "One of the main issues I have with mascara application is that it tends to clump up in my eyelashes. With this mascara, I can layer and layer swipes of it without that happening, and I don't have to curl my lashes either, because the brush really does help to fan them out!"
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Why it's great: Allow one Ulta.com reviewer to explain: "I have used this product for years now. My lashes are not very long and they do not stay when I curl them. I always look for a mascara that can hold a curl. This product is it! I have tried about 7 different high-end brands but I always come back!" Another Ulta.com reviewer says that this classic mascara in the orange tube makes her lashes "full and long without giving them a fake look."
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Why it's great: You may not think priming your fringe is an essential step in your makeup routine, but it really does make a difference, and this particular lash primer is case in point. "I was so surprised to love this primer!" writes one Ulta.com reviewer. "It's a great affordable option as it defines and lengthens as well as conditions lashes." Swoons another Ulta.com reviewer, "This is the best primer I have ever used. They really make my lashes stand out and I am always getting compliments. They make my lashes look thick. This is a definite must-have in my makeup bag."
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