Why it's great: Oh, let us count the ways. "Firstly, it's buildable -- if I want a more natural look that is 'barely there,' I can just do one quick layer and be done with it," explains one Ulta.com reviewer, who adds that layering on a couple more coats will result in a much more dramatic look, sans clumps. Adds another Ulta.com reviewer, "One of the main issues I have with mascara application is that it tends to clump up in my eyelashes. With this mascara, I can layer and layer swipes of it without that happening, and I don't have to curl my lashes either, because the brush really does help to fan them out!"
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Why it's great: Allow one Ulta.com reviewer to explain: "I have used this product for years now. My lashes are not very long and they do not stay when I curl them. I always look for a mascara that can hold a curl. This product is it! I have tried about 7 different high-end brands but I always come back!" Another Ulta.com reviewer says that this classic mascara in the orange tube makes her lashes "full and long without giving them a fake look."
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Why it's great: You may not think priming your fringe is an essential step in your makeup routine, but it really does make a difference, and this particular lash primer is case in point. "I was so surprised to love this primer!" writes one Ulta.com reviewer. "It's a great affordable option as it defines and lengthens as well as conditions lashes." Swoons another Ulta.com reviewer, "This is the best primer I have ever used. They really make my lashes stand out and I am always getting compliments. They make my lashes look thick. This is a definite must-have in my makeup bag."
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Why it's great: This mascara features a flared brush that's designed to capture each and every lash. Plus, it's hypoallergenic. "My eyes burn and hurt with most makeup and I purchased this because of its good reviews for sensitivity," writes one Ulta.com reviewer. "This mascara doesn't bother my eyes and it works great with making my eyelashes look thick, long, and dark." About the brush, one Ulta.com reviewer had this to say: "It makes it really easy and quick to fully coat my lashes. It does take some getting used to maneuver the brush, but it's great when you get the hang of it."
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Why it's great: Doll lashes are in — and this mascara gives you the trendy look for a fraction of the price of high-end doll lash formulas. The mascara "goes on easy and separates nicely," says one Ulta.com reviewer, while another writes: "I love the wand on this mascara, it doesn't clump and fits easily on the lower lash line as well. It didn't flake or smudge."
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