Why we love it: The gorgeous volume this mascara creates promises to last up to 24 hours.

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Why we love it: It features minuscule heart-shaped fibers that make lashes look bigger and bolder with every stroke of the wand. Plus, it's the only mascara made with hemp-derived cannabis seed oil (which, bonus, effectively makes it vegan).

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Why we love it: The super creamy formula never looks clumpy but always delivers thick, voluminous lashes.

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Why we love it: The formula is buildable, so you can lift, lengthen, and volumize lashes one coat at a time until you achieve your desired result.

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Why we love it: It's made with the brand's Curl Flex styling resin that ensures lashes stay curled to the nines all night long.

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