Kat Von D Everlasting Liquid Lipstick, $20, comes in a zillion (28) colors ranging from full-on black (Witches) to navy (Echo) to neon pink (Backstage Bambi). And the only thing more remarkable than the range of shades is just how long this matte liquid lipstick lasts -- we're talking 24-hour wear. Plus, it's vegan and cruelty free.

Matte shimmer may sound like a contradiction, but somehow it's possible with Stila Stay All Day Liquid Lipstick, $24. There are both shimmer and shimmer-free colors available, but even the shimmery versions dry down to a nice satin finish. Thanks to avocado oil, this lipstick feels comfortable all day.

Just because the matte liquid lip trend is huge among Instagram stars doesn't mean it can't also be a sexy, grown-up look. Hourglass Opaque Rouge Liquid Lipstick, $28, comes in wildly chic, classic shades with names to match (i.e.: Ballet, Muse and Empress), and the formula contains antioxidants and vitamins A, C and E to keep fine lines at bay.

MAC Retro Matte Liquid Lipcolour, $20, has a pointed sponge tip that makes getting into the creases of your lips especially easy. It also has a little longer dry time than some of the other formulas so if you make a mistake, you have a few seconds to fix it.