There's no denying that matte lipsticks are having their moment, as evidenced by the approximately 10 bazillion options you can currently find on any store shelf. And while we're by no means knocking the flat finish, it's also undeniable that matte doesn't always equal comfortable. Enter the latest lipstick launches: Silky, creamy, comfortable formulas that glide on smoothly and leave your lips feeling as good as they look. The best part? You don't have to sacrifice staying power or saturated color, since these newbies incorporate all of those important qualities, too. We guarantee your lips will love any and all of the 13 standouts below.
A gel-based formula (special gellified film formers lock in both moisture and color) makes this lippie supremely cushiony. The addition of hydrating shea butter and hyaluronic acid also help keep your pout smooth and plump. The expansive range of 16 shades features especially gorgeous brights, and since the color is fairly sheer, it's a nice way to ease your way into bolder hues.
Ingredients more often found in a balm -- namely vitamins C, E, and beeswax -- give this newbie a creamy, rich texture. Swipe on any one of the 20 shades for a more sheer, blotted-down effect (very on trend this season, BTW), or layer on an extra coat or two if you crave more opaque color.
Gloss girls will appreciate the gorgeous sheen of this lipstick, which touts translucent pigments and light reflection technology to make the finish reflective and dimensional, never flat. We found both the moisture and color to be particularly long-lasting, and be sure check out the unique shape of the tip; it was designed to mimic the natural contours of your mouth to help make precise application easier than ever.
Melding the color of a lipstick, the shine of a gloss, and the hydration of a balm, this featherweight formula offers the best of all three worlds. Oils deliver extra moisture, and the buildable color has a perfectly dewy finish that looks equally gorgeous no matter which of the 16 shades you choose from.
