A favorite among the younger generation, the amount of millennials selling this brand increased by 137 percent from 2014 to 2015. Available in seven different countries, the offerings vary to account for cultural differences, and offer everything from hair products to skincare to even nutrition supplements, like bars and protein powders. This serum, from the best-selling skin care line, keeps skin youthful by firming, toning, hydrating, and minimizing the look of wrinkles.

Giving other techy beauty tools a run for their money, this ultrasound device has some serious street cred; it was developed by a Cornell physicist. The technology helps topical products penetrate better and faster, pushing them into the ridges of the skin in a way that your fingertips can't. Even better? You only need to use it for one minute.

Around since the 1950s, almost 5 million women use Artistry products, with one purchased every second of every day. This standout serum blends peptides with natural extracts from the Mediterranean myrtle plant and African baobab fruit to smooth fine lines, and can easily be incorporated into any of the brand's skin-care regimens.

We love a good multi-tasker, and apparently we're not alone, given that this is one of the brand's most popular makeup options. Touting broad spectrum sun protection (always important), plus radiance-boosting pearls and sheer-to-medium coverage, it's a one-stop-shop for complexion perfection. And, unlike many other comparable products, it's available in five shades.

Since it first launched in 1999, this long-lasting lip color has racked up a ton of fans, ranging from celebs like Christina Aguilera to top makeup artists like Kristofer Buckle, not to mention lots of devoted users. Credit its staying prowess -- up to 18 hours of wear -- and a whopping array of three dozen shades that offer everything from the subtlest nude to the brightest fuchsia.