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10 New, Lash-Boosting Mascaras To Help You Unleash Your Inner Drama Queen

Let your eyes do the talking this time
Each swipe deposits volumizing fibers for buildable volume, while ultra-intense pigments deliver high-impact color in one application. The ophthalmologist-tested, sensitive eye-friendly formula nourishes lashes with a blend of oils for strength, softness, and a healthy look.

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This clean and super volumizing mascara comes with long wear potency (and zero clumping or smudges). Housed in upcycled ocean plastic, this next-gen tubing tech mascara can handle anything: sweating, crying, getting caught in the rain... The creamy, flexible, texture comes with 2 percent of argan oil for lush lashes at all times.

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The buildable formula is enriched with rejuvenating apple and olive stem cells, shea butter, and castor seed oil for support throughout wear, creating a faux-lash effect. The silicone wand featuring micro-fine bristles ensures precise definition and maximum impact for every lash.

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This may just be the most perfectly named mascara to treat yourself to this Halloween. It's a weightless, smear-proof mascara with a formula that won't flake or smudge. Enriched with tila tomentosa bud extract for volume and protection, plus hyaluronic acid and collagen for conditioning and moisturizing, it will make sure the lashes stay not only dramatic but also soft and damage-free.

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The new formulation combines shea butter, plant-derived ester, and candelilla wax to lengthen and define lashes for an everyday, natural fluttery look. To add more drama, just add more mascara — swiping on an additional coat or two will have you ready to go from day to night in a flash.

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BY SANJA SAVIC, | OCT 24, 2023 | SHARES
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