If you like Colgate Total, you'll love the latest version -- it has even more whitening power. Plus, the original's impressive claims still hold true: It kills 90 percent of germs in 12 hours and improves gum health in four weeks.
This toothpaste is packed with -- you guessed it! -- baking soda to whiten teeth. And of course it also cleans and strengthens. It may take time to get used to the flavor, but once you do, you'll never go back to a minty paste.
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If You Drink Red Wine or Smoke
Try: Rembrandt Intense Stain Toothpaste, $7.99
When the folks at Rembrandt formulated this toothpaste, they were focused on specific stains: coffee, wine, tea, soda, tobacco, berries … you get the picture. It removes them incredibly well. And unlike most toothpaste, it doesn't have sodium lauryl sulfate (the ingredient that creates bubbles), which means your teeth absorb more fluoride.
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If You Love Soda or Coffee
Try: Sensodyne Pronamel Multi-Action Toothpaste, $5.99
Just like other Sensodyne pastes, this one's great for sensitive teeth. But this new formula also has stain-lifting powers and protects your enamel from acid erosion. So if you've noticed your mid-day soda addiction is doing a number on your smile, pick up this toothpaste.
Maybe you don't get the same giddy rush from buying a new tube of toothpaste as you do, say, the latest age-defying serum, but here's why you should. The new generation of toothpaste aims to make your teeth brighter and healthier, which, in turn, takes years off your smile for a more youthful look overall.
These toothpastes whiten, erase even serious stains -- I'm talking red wine, coffee and tobacco -- strengthen your teeth from the inside out and, of course, add an extra minty tingle to your breath. It's enough to make you, well, giddy.