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It's Official: Millennial Pink Is the Most Popular Lipstick Shade

Think we've reached peak millennial pink? A new study shows the hue is the most popular color globally.
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Tom Ford Boys & Girls in Dakota, $36
Tom Ford has a lipstick collection named after ladies and lads. Those addicted to millennial pink will want to make a beeline for the Dakota shade. It's a pastel pink ultra rich lipstick, meaning it packs plenty of shine to make gloss fans happy and has exotic moisturizing ingredients to keep kissers flake-free. See chamomile flower oil and soja seed extract. The clutch size is perfect for micro bags.

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M.A.C. Frost Lipstick in Angel, $18.50
When hunting for the sweetest baby pink lipstick, don't forget about the finish. The finish can completely alter the effect, which means you can feel less guilty for buying another millennial pink lipstick if it's in a different finish. This frost option is a fun change compared to the usual satin and matte finishes. It has a pearly, semi-lustrous look that will appeal to all shimmer addicts. Get it now and in a few years you'll be glad you were an early adopter of frost lippies after everyone else catches up.

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Winky Lux Matte Lip Velour in Sweet Pea, $14
This lipstick is described as a modern baby pink and we definitely agree with that description considering it's a dead ringer for millennial pink. The formula has suspended pigments for a multidimensional, velour effect. Unlike some matte lippies, it's not heavy. It has a mousse-like finish and is made without gluten and parabens. It also comes in an Instagrammable metallic pill-inspired package.

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Pat McGrath Labs LuxeTrance Lipstick in Sextrology, $38
Pat McGrath's cult makeup collection is known for setting trends. It can play into obsessions, too. Take this neutral pink lip color that could be renamed millennial pink. Of course, that's not as steamy as Sextrology.

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Urban Decay Vice Lipstick in Double Team, $18
There are 135 shades (and counting) in the Urban Decay Vice Lipstick range, so you have a lot of shopping to do before you complete your collection. One shade that pink fans should add to the top of their lists is Double Team. It may have a cheeky name, but the pale pink with blue undertones is more sweet than sultry. It's made in a comfort matte formula that works for day and evening.

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BY HEATHER CICHOWSKI | AUG 31, 2018 | SHARES
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