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It's Official: Millennial Pink Is the Most Popular Lipstick Shade

Think we've reached peak millennial pink? A new study shows the hue is the most popular color globally.
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Winky Lux Matte Lip Velour in Sweet Pea, $14
This lipstick is described as a modern baby pink and we definitely agree with that description considering it's a dead ringer for millennial pink. The formula has suspended pigments for a multidimensional, velour effect. Unlike some matte lippies, it's not heavy. It has a mousse-like finish and is made without gluten and parabens. It also comes in an Instagrammable metallic pill-inspired package.

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Pat McGrath Labs LuxeTrance Lipstick in Sextrology, $38
Pat McGrath's cult makeup collection is known for setting trends. It can play into obsessions, too. Take this neutral pink lip color that could be renamed millennial pink. Of course, that's not as steamy as Sextrology.

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Urban Decay Vice Lipstick in Double Team, $18
There are 135 shades (and counting) in the Urban Decay Vice Lipstick range, so you have a lot of shopping to do before you complete your collection. One shade that pink fans should add to the top of their lists is Double Team. It may have a cheeky name, but the pale pink with blue undertones is more sweet than sultry. It's made in a comfort matte formula that works for day and evening.

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Ilia Lipstick in Pink Kashmir, $26
This cool pink lipstick is actually inspired by the colors of Pakistan and India. If you think it looks cheerful in the bullet, wait until it's applied to your lips. The formula combines organic ingredients and a semi-matte finish for a wearable pink with just the right amount of pop.

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BY HEATHER CICHOWSKI | AUG 31, 2018 | SHARES
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