As a beauty editor, I pride myself on knowing the latest and greatest in beauty. As you can imagine, it was much to my dismay then that I was totally unaware that a brand that I know to be a powerhouse in skin care actually has a line of hair care products, too. All unknowing aside, I was pleasantly pleased with the way this shampoo pumped up my fine, flat hair without weighing it down, though I wasn't particularly fond of the scent, which was reminiscent of face cream. My favorite part, however, was the way it really targeted scalp buildup because I was able to go a day further in between washes with this formula. And for someone with fine hair that tends to get greasy in less than 24 hours, that's really saying something.
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If the Kardashians are about it, and Instagram is swarming with it, it has to be worthwhile, right? Despite not keeping up with the Kardashians, I had kept up with the fact that their hairstylist, Jen Atkin, had a hair care line that was taking the internet by storm. Before using this fine hair shampoo, I realized that it had separated in the bottle and requires a good shake to remix. As fancy as I felt lathering my locks in this celeb-approved formula, I quickly understood that the sleekly packaged shampoo's benefits were more than surface deep. I hopped out of the shower with visibly lifted roots that shocked me. It looks like I agree with the Kardashians on something.
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If you're looking for body and volume that looks like it's your natural hair, this deliciously scented shampoo should earn a spot in your line-up. The best part about this formula is that it contains ingredients, like ceramides and hyaluronic acid, that helps make your hair resistant to life-sucking stress, meaning your hair will retain its newfound volume in the days to come. Multi-day blowout? Yep, this shampoo makes it possible. And that's really saying something considering even my professional blowouts tend to fall flat within hours of leaving the salon.
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Because I have access to so many prestige products, it's rare that I find drugstore products that I'd trade for my higher-priced faves. This fortifying shampoo sets a new standard though. Infused with a blend of castor and neem oil to strengthen and repair over-styled hair, this thick formula helps renew fine, flat hair to create a head full of healthy-looking hair. As soon as I massaged it into my hair, I felt like I was whisked away into an outdoor shower at the beach. To say that I enjoyed the sensory experience is an understatement.
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