In 2024, the skincare scene is buzzing with excitement as a new wave of beauty brands has steadily climbed the ranks since last year. These recently hatched up-and-comers are mingling with some long-standing names who have captured the beauty world's attention with fresh takes on skincare, innovative formulas, and a commitment to sustainability and non-toxicity. If you haven't heard of them yet, get ready, because these brands are set to dominate your beauty routine.

The freshly released 2024 Cosmetify index, ranking the search, popularity, and customer engagement, highlights the most popular beauty brands, the biggest beauty influencers and retailers, each country's favorite beauty brand — and which brands have been on the rise in the last twelve months. Over the previous two years, we saw the initial spark of these brands' popularity, thanks to their unique approaches, adaptability, and game-changing products. They've been diligent at building a loyal following, and now, they're exploding onto the mainstream stage. These rising stars are all about transparency and authenticity, connecting with young adults who value brands that align with their values, so expect to see products that deliver results, with rave reviews to back them up. From eco-friendly packaging that makes you feel good about your choices to formulations that address every skin concern imaginable, these brands are removing any borders lingering between skincare and self-care. Let's start the countdown, shall we?

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Try: The Everywhere Spray-To-Wipe in Hydrating, $18

Ranking in at number 10, Luna Daily offers microbiome balancing body care for all skin, even the most intimate, and for all stages of womanhood. This versatile hydrating spray instantly transforms any tissue into a biodegradable wipe, or it can be sprayed directly onto the skin for immediate cooling and hydration. It includes omega 3 and 6, prebiotics, and vitamins, to nourish and protect as it cleanses.

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Try: E-Rase Milki Micellar Water, $30

Causing much excitement when it hit the stands, this ceramide-rich, gentle micellar cleanser effectively removes makeup, dirt, and pollution without irritating or stripping the skin. It contains soothing vitamin E, replenishing fatty acids, and antioxidant-rich plant oils to nourish, moisturize, and support the skin barrier, making it ideal for a quick refresh anytime.

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Try: Watermelon Glow PHA+BHA Pore-Tight Toner, $34, $18

You can still get your hands on the limited edition, Pride packaging of this fan-fave acid toner. It has watermelon extract for hydration, PHA for exfoliation, BHA for pore-cleansing, hyaluronic acid for moisture retention, and tea tree extract for its antimicrobial properties. It works to smooth texture, reduce pore size, and provide hydration.

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Try: Superskin Advanced Firming Serum-in-Moisturiser, $54.10

Liz Earle observed the times well, refining their formulas and approach along the way, and this new launch fits right with our needs: it plumps and hydrates the skin while minimizing fine lines. Its creamy formula includes acacia tree extract, a collagen alternative, and rosehip oil to enhance elasticity and create a firmer, more radiant look.

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