Conceal imperfections while looking like you aren't wearing any makeup. UD's Naked concealer is full coverage and totally blendable, which makes it cover fine lines, blemishes and dark spots with ease. The 14 shade collection accommodates a large neutral-to-warm array of skin tones.
This is the palette that started it all in 2010 and is now being phased out. The beloved collection of matte and metallic neutral-to-smoky hues paved the way for future Naked palettes as well as endless dupes. You can still snag it at half price (until it's gone) to create the perfect day-to-night nude eye makeup looks.
This is the best way to make all of those gorgeous eye makeup colors pop and stay on until you take them off. Primer Potion is a creamy primer base that smooths onto eyelids and gives you maximum color payoff from your makeup. Once you try it, you won't want to apply eyeshadow without it.
With one of the largest color collections to choose from (104 shades and counting), Urban Decay ensures you never get bored with your lipstick. One of their OG products, Vice Lipstick has been around since the beginning and now offers pretty much any shade and finish you can think of. The iconic metal bullets house some of the creamiest, long-wearing, most pigmented lipsticks around — and have been doing so before it was cool to rock those unique colors.
Another OG Urban Decay staple is their massive collection of eyeshadow. The adorable singles are housed in metallic pots, inspired by old school subway tokens. The 96 shade (and ever expanding) collection is full of all those hard-to-find shades. There is literally something for everyone: metallic, matte, holographic and glitter finishes. The best part is their buttery texture, lack of fallout and extreme pigmentation.
