Women with heart-shaped faces walk a risky line when applying blush. Done the wrong way, you could end up exaggerating your pointed chin to the effect of the evil queen in "Snow White." But you also don't want to pile blush on the apples of your fuller cheeks. Bhatty suggests placing your fingers over your cheekbones, and applying the blush just a smidge under that area. "You want a sculpted effect similar to contouring. This is going to bring the focus away from the bottom of the face and back to the cheekbones."

"With heart-shaped faces in particular, the traditional way of applying blush [from the apples to the hairline] will make a V-shape, which will really exaggerate the chin area.