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Why 'Bouncy' Is Beauty's Newest Buzzword

These light-as-air products will put a little extra bounce in your step
Wake up your face with this caffeine, ginseng and peppermint-infused gel-cream foundation. The soft, bouncy texture is a dream to apply as it cools on contact then sets to an even, radiant finish. Perfect for touchups and on-the-go application as it comes in a sleek compact with included applicator. Skin looks flawless, yet feels like you're not wearing makeup.

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The newest gem from the Physicians Formula Butter line has stolen our hearts. A highlighter packed with murumuru, cupuacu and tucuma butters moisturizes and softens skin while adding an ethereal glow. Available in five gorgeous shades, this bouncy cream-powder texture is fun to squish and dab wherever you want a little extra glow.

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These multi-purpose eye shimmers are packed with moisturizing jojoba oil, which is not only good for skin but also gives the product sheen and helps it adhere. Highly pigmented and bouncy to the touch, these can be applied as a shadow for an ultra-shimmery, foiled look or with an eyeliner brush for a standout metallic liner.

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This blush is extremely fun to use. With a bouncy, pudding-like texture, it's simple to apply the sheer, shimmery wash of color to cheeks. Four flattering shades dry down to a powder finish and are totally buildable, allowing you to create a tiny flush or a bold pop of color just by layering.

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These delightful little tubes of lip balm are just what your dry lips ordered. Three flavors to choose from — cherry, peach and mint — that add moisture and just a hint of natural color. The texture is like none other — not quite a balm or a gloss, yet it has a hint of bounce that cushions lips with a softening barrier that lasts through food, drink and extreme weather.

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BY HANNAH SAVIN, | MAR 2, 2018 | SHARES
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