Ashley Benson's raisin-hued lipstick toes the line between vampy and gothic. She keeps her look from veering into Marilyn Manson territory by pairing it with lightly defined eyes, bronzer and a modern, sleek hairstyle.

Try Laura Mercier Crème Smooth Lip Colour, $27, in Cocoa, a lightweight, moisturizing lipstick that's ultra pigmented and doesn't settle into lines or creases (very important when wearing a dark lipstick).