"The stony taupe tones are a little harder for some to pull off," says Stapleton. "Those are often the 'dead' tones some fear." To avoid looking like Liv from "iZombie" (AKA, kinda dead), add life back into your face with bronzer, highlighter and defined eyes. He adds that taupe-y brown shades are definitely for the fearless trendsetter, so it's no surprise that Kylie Jenner has rocked it effortlessly. Try: M.A.C. Lip Pencil, $16.50, in Stone -- Stapleton calls it a great grey-brown lip pencil.
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Sarah Hyland's Shimmery Brown Lipstick
Here, Sarah Hyland wears an orange-hued version of the brown lipstick trend. Paired with a bronze smoky eye and matching cheeks, this look is a winner. Try: Guerlain Kiss Kiss Shaping Cream Lip Colour, $37, in Forever Brown, a pumpkin-spice-latte hued lipstick that's slightly shimmery and glossy.
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Zendaya's Warm Brown Lipstick
#Browsonfleek, a little mascara and a matte brown lipstick are all you need to look effortlessly cool. (Good lighting helps as well.)
Williams notes that brown lipstick is more flattering than oxblood, the other '90s shade making a comeback. "Brown has so many more undertones and can actually read warm and sophisticated on lips," she explains. "Look for matte formulas that have some texture to them rather than dry stains to keep lips looking fresh."
Aside from giving us serious eyebrow envy, Joan Smalls is wearing the hell out of that slightly red brown lipstick. (Side note: smize goals.) Outline your lips and fill them in with Charlotte Tilbury Lip Cheat Re-Shape and Re-Size Lip Liner, $22, in Foxy Brown and top it off with her Matte Revolution Lipstick, $32, in Very Victoria for a look that's defined and will last all day.
Next time you think about wearing your LBD with red lipstick, don't. Katie Holmes' slightly glossy, red-toned brown is infinitely cooler. Try BareEscentuals Marvelous Moxie Lipstick, $18, in Rise Up, a buttery, superpigmented brown that gives lips a hint of red satin finish.
