Isabella Rosselini
The actress and international icon first became the face of Lancome in 1982 at the age of 30. Her career was just taking off; she would go on to make her most famous film yet, "Blue Velvet" in 1986. But her deal with Lancome came to an abrupt end when she turned 42. Why? Well, she's revealed in interviews that it basically came down to ageism.
This story has a happy ending, though: The brand came calling again in 2018 — and the resulting campaign images are every bit as glamorously gorgeous as you'd expect.
Image via Pier Marco Tacca/Getty Images Entertainment/Getty
Jane Fonda
The former model and "Grace & Frankie" actress is well-known for her outspokenness on several issues, including ageism in Hollywood. But that didn't stop her from becoming the face of L'Oreal and still rocking it at the age of 81. The star also recently covered British Vogue's "Non-Issue" which is all about the age-barrier and how it's holding women back.
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Dame Helen Mirren
The 73-year-old actress is the brand ambassador for L'Oreal's Age Perfect moisturizer range and insists that all the ads she is in are not digitally enhanced to remove any wrinkles. In a hilariously real moment while appearing on a panel, she commented that "I'm an eternal optimist. I know that when I put my moisturizer on it probably does f*ck all, but it just makes me feel better."
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Céline Dion
At 51, Celine Dion is one of the new faces of L'Oreal, specifically the Excellence Hair Color collection. She will join the likes of the aforementioned Dame Helen Mirren and Jane Fonda, as well as Amber Heard and Duckie Thot in her role as spokeswoman.
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Nicole Kidman
The Australian actress has been a brand ambassador for Chanel since she 2003 when she was 35, but the fact that the brand has stuck with her for the last 16 years and is still using her to endorse their products. She also became one of the faces of Neutrogena in 2017.
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