Women who dye their hair know how quickly their once-brilliant color can fade. FLARE's formula is specifically designed to combat fading, particularly notoriously hard-to-maintain red.

FLARE's hair color formula is designed to deliver vibrant color across all four tonal pillars from super light blonde to deep chocolate brown. The line's red shades are infused with Alpha-Red technology, which locks in red pigments -- keeping red color bold longer.

"Sometimes you just want to switch up the color of your hair, but don't want to pay salon prices to get salon quality. Well, now you don't have to! Clairol Professional FLARE Permanent Cream Color is the perfect solution to getting a brand-new hair color at home! It's pretty simple to try out a new favorite hair color and I love the results. Vibrant, bright, gorgeous colors."
--MissXU

FLARE's other features? Clairol Professional designed it to saturate hair evenly from root to tip and give true-to-tone color matches -- so you get color as gorgeously rich and bright as it looks on the package.

Savvy beauty gals know how difficult it is to match your roots to your ends; FLARE is formulated so that any regrowth absorbs the same amount of dye as your ends for even, natural-looking color.

"This professional color was thick and covered my super-thick hair nicely with no drips. This is the only product I have ever tried at home that covered my roots 100 percent! And I have been dying my hair for 20 years, so that's pretty impressive. It provided a rich and shiny, multidimensional color, and I will definitely purchase this again. Love it!"
--MS1973

Got grays? Then you probably know that hair color is pretty much the enemy of gray hair. Those coarse, silvery strands can defy even the most powerful coloring formulas. Clairol Professional FLARE claims to provide 100 percent coverage of grays.